What we do for you
We scale eCommerce and subscription brands through acquisition strategies, retention marketing, and funnel optimization.
End-to-end growth strategy and execution. We study your business and industry to identify opportunities and execute growth strategies that deliver the highest return.
Our Core Values
We prioritize data-driven decisions, collaborative execution, and measurable outcomes in every project.
Data-Driven Mindset
Multi-channel analysis, tracking, and attribution to inform growth strategies.
Informed
Risk-Taking
Make calculated bets on campaigns and experiments for asymmetric gains.
Flexible
Execution
Maximize the impact of available resources. Solo experts or fully staffed growth teams.
Continuous Improvement
Track campaigns and experiments for insights. Refine and scale winning tactics.
From Strategy to Scale
Research & Planning
Analyze audience, competitors, and metrics to set growth goals and budgets.
Campaign Build
Develop paid, organic, and retention tests with wireframes and roadmaps.
Launch & Management
Work with existing teams or build new ones to execute across channels.
Analysis & Iteration
Monitor experiments, study funnel analytics, and iterate on results.
Scale & Support
Forecast growth, adjust budgets, and work toward long-term business goals.
About the Team
Christopher Shen
CEO & Founder
Marketing executive and entrepreneur with 15 years of experience building and growing online businesses. Generated $50MM in incremental revenue to date at SMB & Fortune 50.
Most recently the VP of Growth of a late-stage startup, overseeing all growth marketing, including paid, organic, and retention channels. Owned an 8-figure P&L, managing over $60MM in advertising with a 13-person team.
Graduated from UCLA in Business & Economics. Silicon Valley, California native. Traveling and living abroad since 2019.
Christopher Shen
CEO & Founder
Marketing executive and entrepreneur with 15 years of experience building and growing online businesses. Generated $50MM in incremental revenue to date at SMB & Fortune 50.
Most recently the VP of Growth of a late-stage startup, overseeing all growth marketing, including paid, organic, and retention channels. Owned an 8-figure P&L, managed over $60MM in spend, and led a 13-person team.
Graduated from UCLA in Business & Economics. Silicon Valley, California native. Traveling and living abroad since 2019.
Let's Reach
Your Ambitions
We help premium product and service businesses scale revenue and profits in the 8 figures through acquisition, retention, and product strategies.